Hello, and welcome back to the Sign Central blog. Choosing the right sign for your business is an important aspect of marketing and branding your company. As a business owner, you have many options when it comes to storefront signs and advertising; from aluminum signs to box signs, monument signs, and more, the possibilities seem endless. Choosing exterior signage is a matter of taste, cost, and material preference; you want to pick a sign material that is durable, yet enticing as an effective marketing tool that will attract current and prospective customers. As Chicagoland’s Top Rated Local® sign company, we will explore one of our most popular options for exterior signs for your business: Channel letter signs. As some of the most versatile and durable signage, channel letters are a great choice for a variety of businesses in Gurnee. But before we look at which types of businesses benefit most from channel letter signs, let’s explore more about the what sets these storefront signs apart from others.

What Are Channel Letter Signs?

Channel letter signs are three-dimensional graphic letters fabricated from sheet metal which are mounted and displayed as individual letters that form a whole brand or logo. Channel letters are often fabricated from aluminum because this metal will not rust, making for a durable exterior sign that can withstand the elements. Some of the most popular channel letter options that we design and fabricate at Sign Central are illuminated channel letters, including front-lit channels, reverse channel letters, and neon channel letters.  

Businesses that can benefit from channel letter signs:

• Retail Stores: Channel letter signs work great for shops and boutiques because these signs can be custom fabricated to fit your store’s style. Our channel letters come in any font style and any color to compliment your store’s color palette, window displays, and overall theme. Because these storefront signs come in a plethora of sizes, the lettering can be displayed above an entryway for optimum curb appeal and brand visibility. Channel letters are also great for smaller stores located in a shopping center.

• Restaurants and Cafes: The great thing about illuminated channel letter signs is they are visible 24/7 for those businesses who have daytime and nighttime hours. Channel signs can illuminate radiant colors to match the theme and atmosphere of a restaurant, making it easy for customers to locate your place of business, while also appealing to prospective customers as they pass by. Channel letter signs can be perfectly placed above entryways and awnings while remaining visible to passersby on foot or in a vehicle, which may increase overall traffic to a restaurant.

• Bars and Pubs: As with restaurants, having a visible sign that can attract customers day or night can significantly drive traffic to a business. Because most of the business is generated in the early evening and at night, bar and pub owners should definitely invest in illuminated channels to direct customers to their businesses. What’s great about illuminated signage is that businesses with vibrant, glowing signs are more visible at night, which may be more appealing to out-of-towners visiting Chicagoland who are looking for someplace fun to go. They will most likely choose a bar that has a brilliant, lit up sign over one that appears to be closed because it is lacking an illuminated channel.

• Auto Repair Centers: In many cases, auto repair shops, especially those which are independently owned, may be located in a cluster along a main thoroughfare, which can make it difficult to tell them apart from one another. Channel letter signs work really well for auto repair shops because we can design and fabricate the lettering unique to a specific brand, which can make a business stand out from the others. Channel signs function as a sort of building directory signage, because customers can generally see illuminated channel signs both close to and at a distance from a place of business. Therefore, channel letters help customers locate your business, rather than mistakenly going to another place that may provide the same service.

These are just a few of the types of businesses here in Gurnee that could benefit greatly from custom-made channel letter signs designed, fabricated, and installed by our team of experts at Sign Central. If you’re looking to improve your business’s visibility with an attractive, durable, custom storefront sign, call us, Chicagoland’s Top Rated Local® sign company. Contact us today to request a quote and get started on a sign project. We look forward to helping you grow your business with an impressive storefront sign!